It’s finally here — after months of research, writing, editing, and design we’re proud to announce the launch of our FREE downloadable e-book, What Is Grandmillennial Style?
Digging deeper into this throwback style that’s been reinvented for a new generation, our book covers not only the surface look of this design, but also the meaning and importance built into the grandmillennial worldview. At the heart of that is family, and in particular the love and influence of grandmothers.
Remembering Our Grandmothers
I know for me that my grandmothers and great-grandmothers had a huge influence on what I considered “put together” whether in decorating my homes or serving my community, or in how to put my best self forward.
My grandmothers knew that beauty went together with generosity. They took as much interest in styling a room down to its last detail; making our friends, family, and colleagues feel valued and important; and stepping up to volunteer in service to others.
That’s why when we talk about “decorating like our grandmothers did,” we do even more homage to grandma when we recognize that she chose furnishings, art, and decor in order to create loving and warm spaces, in order to create “home.” And when ordinary decorating reaches this meeting place of style and substance, just imagine what she did for the holidays, special occasions, and even for the humble picnic (with cloth napkins, of course!).
In other words, our grandmothers, who we wish to honor through imitation, set a standard that’s so worth emulating! It’s a privilege to look to them for our example.
And there’s so many kinds of grandmothers, each with their own style, who capture that essence of lives made meaningful through thoughtfulness, love, specially choses items, and dedication.
Yet on the actual design style front, I’ve noticed that people have conflated the idea of the “grandmillennial” space with the term “granny chic,” approaching the two as if they’re the same.
And in my downloadable guide I say, “not so fast!”
There are good design reasons, and good cultural reasons, why we should perhaps begin to see granny chic and grandmillennial styles as close cousins, but not as one in the same. I cover this in my book.
Finally, as I always say, “Beautiful, gracious living shouldn’t mean freshly drawing from the earth when an abundance of useful, elegant, and charming items are everywhere, just waiting for a second life with the right person.” For me, among the key elements setting the grandmillennial (and granny chic) styles apart are their frank and joyous use of that which is found, re-purposed, given a new life.
All of us inhabiting the gorgeous landscape of Earth know by now that in all the known universe, we’ve got something pretty special here on this planet — think of the trees, flowers, mountains, rolling hills, oceans and rivers, amazing creatures, gemstones and rocks, and variety of landscapes. It is, in fact, a paradise.
Most people living today in the Western world have been enjoying a time of great abundance. But it’s an era far more defined by industrial “making” which eats up and spits out a lot of those precious Earthly resources.
My e-book digs in to what it means to be stewards of our place in our time, just as we steward our homes. It’s not only about rescuing delightful items and crafting beautiful spaces and moments. It’s not just honoring the ancestors and learning from the generations who came before us, though that is HUGE!
It’s also in modeling to all of those in our orbit — from friends to family to our kids — that gracious living can be light on the earth when everything old is new again, and when we mindfully craft our spaces.
Say YES To Grandmillennial Style
Yes, my e-book covers the specifics of grandmillennial style, its details, and how to get the look. But my 18-page guide elevates grandmillennial style to its rightful place as more than a style, but a lifestyle, one rooted in morality, purpose, and meaning.
If you’re intrigued, then download What is Grandmillennial Style? now — it’s FREE!
Happy decorating…and happy entertaining…and happy living…and happy happiness. Happy meaningfulness!
— Lindsay Curren, Lady Virginia Vintage